Development of strategies and digital pieces for the 2017 Easter's campaing of Cacau Show, one of the biggest chocolate brands in Brazil.

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The creation featured the first emoji of the brand through the hashtag #AmoIgualChocolate, a content strategy inaugurated with Bruno Gagliasso's and Giovanna Ewbank's tweets, brazilian celebrities and stars of the offline campaign. In addition, social media's publications, digital influencers, a dedicated campaign hotsite and other activations, presented the brand as the best way to express love.