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The campaign is a guide to a proper choice of each type of battery (alkaline and zinc), identifying the points where Rayovac outperforms other brands.
Later the campaign was attended by comedian Rafael Infante and several other influencers, as well as a strategic deployment in social media.
cliente
Rayovac
art direction
Michel Jacometi
copywriting and screenplay
Daniel Braz
executive creative direction
Helevi Machado
Art Assistant
Natália Tachian
Agency
Íonz
Video producer
Libertà Films
2017
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Post-work of the campaign with the participation of comedians Rafael Infante and Diogo Portugal.
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